Think playful whimsy, snappy pleats, peppy sass & folkloric narratives and you've got a slight comprehension for what YEASHIN is all about. 1st spotted on Muuse, Yeashin Kim's designs caught my eye straight away. She's a London living, clothing creative whose brand balance is an absolute saga of cohesive mixtures. I adore the color story palette in her most recent collection which "takes its inspiration from South Korean old traditional landscape paintings of the East country side."
She personally sites England in the 60's mixed with Korea’s more historic take on fashion as her influence. I'm not sure who does her art direction but I'm spellbound by her photographic features...gorgeous to the max!!! So, this is like Valleyspeak for I kinda love it all a big bunch! ♥
* if you dig this geometric typeface as much as i do get it here *